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Distinctive human capabilities for ambitious businesses.

I help leaders grow brands, put AI to work and win the yes across the business. Grounded in 20+ years at P&G and The Coca-Cola Company.

Susan Tucker, Marketing Leadership Consultant

How I can help you.

Growth comes from sharper choices, new ways of working and ideas that win backing. I help leaders build all three, with capabilities that last.

Your ideas backed

Help leaders build stronger recommendations, navigate stakeholders and get decisions made

Integrate AI into work

Your team has access to AI tools, but ways of working haven’t changed. Turn experimentation into integrated practices.

Build better brands

Your brand needs a clearer route to growth. Make sharper choices and build the team’s capability to deliver them.

Impact.

Thousands

Of leaders upskilled in executive storytelling around the world.

#1

Head & Shoulders Indonesia, from challenger to number one

95%

Active AI adoption, 150-plus marketers, 20 APAC markets

+25

Points of employee engagement, with a return to profit after 7 years

135

Industry awards in one year, including a Cannes Lion

10 years

of decline undone in one lucrative ANZ haircare and colour portfolio

Testimonials.

"Susan excels at translating strategy into sustained momentum within organizations. She has a distinctive ability to navigate ambiguity, engage and inspire others, and unlock the potential of leaders and teams."

Franck Salmon

President, Japan & Korea OU, The Coca-Cola Company

“Susan has a rare ability to turn complex strategy into compelling narratives. She was instrumental in strengthening marketing capability and leadership effectiveness across a highly complex, multi-market organisation. I would strongly recommend Susan to any organisation looking to elevate leadership capability, strategic clarity, and team performance."

Elif Kaypak

VP Marketing ASP Operating Unit, The Coca-Cola Company

"Susan is a very strong Leader - able to partner with others, creating a compelling vision that unites strong strategic thinking and thorough executional skill. She is a great coach, highly respected."

Vanessa Prats

Senior Vice President, Europe, Procter & Gamble

"Susan is especially strong on holistic design, starting from consumer needs and developing the best programs – commercial or product to meet their needs. Susan is very strong at bringing the strategic clarity needed to win long-term."

Chief Commercial Officer, Executive Board Member, adidas

"I had the opportunity to partner closely with Susan to design our marketing transformation. Susan brings exceptional energy and passion to her work. She combines strong storytelling with real execution, and has a unique ability to build capabilities that enable teams to drive meaningful change. Working with her is both super inspiring and highly impactful."

Demi Kazasi

AI Agent Acceleration, The Coca-Cola Company

“Storytelling is such a key competency and the program you put together for the entire regional team was first-rate. Most importantly, months afterwards, I still hear people putting the skills and techniques into practice... you're a joy to work with.”

Russell Mahoney

Corporate Affairs Executive Leader, APAC

What does your team need to do differently?

Let’s design the capability, experience or intervention that helps them do it.

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