I've spent more than 20 years building brands, leading teams and driving transformation at Procter & Gamble and The Coca-Cola Company.
From growing billion-dollar brands to transforming marketing capability across 20 markets, I've learned that the difference between good and great rarely comes down to talent alone.
It comes down to what people can achieve together.
And that's the part of the work I've always loved most.
The moment something clicks. When a team discovers a better way of working. When someone finds the confidence to back their ideas. When talented people realise they're capable of more than they imagined.
But I've also seen how much potential gets lost along the way.
Different backgrounds. Different frameworks. Different ways of working. Brilliant thinking that never gets the backing it deserves. Great ideas slowed down by unnecessary complexity.
That's why I founded Audacia.
To help ambitious marketing leaders unlock the collective potential of their teams.
I bring the experience of having done the work, the frameworks that make a difference and an approach that helps teams learn, practise and apply new capabilities together.
Better marketing. Faster.
20+ years at Procter & Gamble & The Coca-Cola Company
Global Brand Franchise Director, head & shoulders, Procter & Gamble
Marketing Transformation & Capabilities Director The Coca-Cola Company
150 marketers across 20 markets, thousands of leaders trained globally.
Global Enterprise Capabilities Partner, MiniMBA
Trinity College London, USYD , INSEAD and Harvard Business School
A little about me
I’m an Australian based in Singapore, a lifelong learner, an experienced operator and someone who believes serious work doesn’t have to be boring.
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I believe learning should be engaging, challenging and immediately useful.
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Confidence comes from practice, and the best breakthroughs happen when people feel safe enough to experiment, question and try something different - with systems that support them along the way.
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Audacia comes from the Latin for daring.
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To me, daring isn’t about being fearless.
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It’s about feeling the fear and making bold choices anyway.
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It’s about challenging familiar ways of working, building more supportive systems and championing work that matters.
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I love nothing more than helping a good team unlock its potential and become extraordinary. Helping them get there is what lights me up.
"Susan has a rare ability to turn complex strategy into compelling narratives that drive action. She was instrumental in strengthening marketing capability and leadership effectiveness across a highly complex organization."
Elif Kaypak, VP Marketing, The Coca-Cola Company