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Brand Growth.

Strong brands are built through clear choices, deep consumer understanding and the courage to act differently.

BOOK A CALL
Susan Elizabeth Tucker, brand growth consultant, Singapore
Head & Shoulders - brand Susan Elizabeth Tucker built to #1 in Indonesia at Procter & Gamble
Olay - brand Susan Elizabeth Tucker worked on at Procter & Gamble
Herbal Essences - brand Susan Elizabeth Tucker worked on at Procter & Gamble
Pantene - brand Susan Elizabeth Tucker worked on at Procter & Gamble.
Coca-Cola Zero - brand Susan Elizabeth Tucker worked on at The Coca-Cola Company
Sprite - brand Susan Elizabeth Tucker worked on at The Coca-Cola Company
Fanta - brand Susan Elizabeth Tucker worked on at The Coca-Cola Company

I build billion dollar brands.

I spent more than a decade at Procter & Gamble in leadership roles across Asia Pacific.

 

I led some of the world’s best-known beauty brands, including Olay, Pantene and Head & Shoulders, with responsibility spanning brand strategy, portfolio management, innovation, communication and commercial growth.

 

At The Coca-Cola Company, I brought that foundation into integrated marketing leadership, creating award winning campaigns and brand experiences that drove trial and returned sparkling brands to growth.

Ways to work together.

Focused advisory sessions or ongoing support.

Strategic Advisory

Capability Building

Brand building workshops and applied learning

Brand Projects

Clearly scoped engagements for a specific challenge.

Ask me about.

#1

Head & Shoulders Indonesia, from challenger to number one

12

weeks to number one for an Olay launch, after launch budget cut

10 years

of decline undone in one lucrative ANZ haircare and colour portfolio

Testimonials.

"Susan is especially strong on holistic design, starting from consumer needs and developing the best programs – commercial or product to meet their needs. Susan is very strong at bringing the strategic clarity needed to win long-term."

Mathieu Sidokpohou

Chief Commercial Officer, Executive Board Member, adidas

"Susan is a very strong Leader - able to partner with others, creating a compelling vision that unites strong strategic thinking and thorough executional skill. She is a great coach, highly respected."

Vanessa Prats

Senior Vice President, Europe, Procter & Gamble

Let's build your brand.

Strong brands are built through clear choices, deep consumer understanding and the courage to act differently.

BOOK A CALL
EMAIL SUSAN

Frequently asked questions.

It depends on what you need. Strategic advisory gives you focused sessions or ongoing senior support. Capability building means brand workshops and applied learning for your team. Brand projects are scoped engagements for a specific challenge. Every engagement is bespoke.

Twenty years building brands at Procter & Gamble and The Coca-Cola Company, including Olay, Pantene and Head & Shoulders across Asia Pacific. That covers brand strategy, portfolio management, innovation, communication and commercial growth. You get two decades of knowing what works, so you don't spend years finding out.

With brilliant teams and agency partners: Head & Shoulders Indonesia went from challenger to number one. An Olay launch reached number one in 12 weeks, after budget cuts. And in ANZ, a haircare and colour portfolio undid 10 years of decline.

No. Execution is the only strategy the market ever sees. Wherever it helps, I build your team's capability alongside the strategy, so great choices keep getting made long after the project ends.

Often at a moment of change: a new leader, a new brand or portfolio, a big launch, or a good team that wants to be great. Nothing needs to be broken. Strong brands are built through clear choices, deep consumer understanding and the courage to act differently.

With a conversation. Book a call, tell me what you're working on, and we'll work out whether advisory, a workshop or a scoped project fits best.

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