Ways to work.
AI adoption is not an access problem. It is a workflow, capability and behaviour problem. Having led 95% active AI adoption across more than 150 marketers in 20 markets, I help organisations embed AI into how people think, work and create value.
Ask me about.
+25
Points of employee engagement, with a return to profit after 7 years
95%
Active AI adoption, 150-plus marketers, 20 APAC markets
10 years
of decline undone in one lucrative ANZ haircare and colour portfolio
Testimonials.
"Susan excels at translating strategy into sustained momentum within organizations. She has a distinctive ability to navigate ambiguity, engage and inspire others, and unlock the potential of leaders and teams."
Franck Salmon
President, Japan & Korea OU, The Coca-Cola Company
"I had the opportunity to partner closely with Susan to design our marketing transformation. Susan brings exceptional energy and passion to her work. She combines strong storytelling with real execution, and has a unique ability to build capabilities that enable teams to drive meaningful change. Working with her is both super inspiring and highly impactful."
Demi Kazasi
AI Agent Acceleration, The Coca-Cola Company
Frequently asked questions.
It's about people using AI every day, not just having access to it. I work with your leaders and teams to find the workflows where AI creates the most value, then build the skills, communication and habits that make it part of how work gets done. The result is adoption you can see in the work, not just in the licence count.
Because access isn't adoption. AI adoption is messy because humans aren't robots. People need confidence, permission to experiment and a clear picture of what good looks like in their own role. When leaders build those conditions, curiosity turns into habit.
In my last role at The Coca-Cola Company, a team of 150+ marketers across 20 APAC markets reached 95% active AI adoption, moved to agile ways of working and was awarded >135 industry awards, all in a single year. Same people. Same markets. That's what's possible when the system around a team is built well.
Leadership teams and marketing, commercial and cross-functional teams who have the tools and want the performance. It works best when a senior leader is ready to lead the change, not just sponsor it.
Not at all. The work is about how people think, work and create value, so it suits marketers, commercial teams and leaders alike. Technology creates the possibility. People turn it into performance.
Two ways. A keynote on leading AI adoption culture is a strong start for a leadership team or conference. For deeper change, we start with a conversation about your priority workflows and design the capability build around them. Book a call and we'll work out which fits.